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Our mission is to Cultivate Men with Fitness and Nutritional Knowledge that they can Act Upon to Live Longer, Stronger and Happier Lives.

Impactful – Visionary – Personal  

Abu Hafs Hanif is Criterion Fitness and Nutrition. He began charting the world of fitness in 2017 out of a desire to change his own health for the better which he sees as a lifelong journey. Hanif helps Men of all ages and backgrounds to gain the health status they desire through bespoke Gym Plans, Nutritional Programmes and guidance worthy of any A-list dignitary.

He works to consolidate the knowledge his clients already hold as well as debunk any misconceptions and erroneous beliefs clients have as it relates to exercise and nutrition so they can act upon firm knowledge, gain strength, live longer, happier lives and share their knowledge with family and friends which has an exponential and beautiful affect on families and the community in general.  

To learn more about me please click here.


To get in contact with me [Email Me Here].

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