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Impactful – Visionary – Personal.

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Welcome!

Criterion Fitness and Nutrition’s owner (Abu Hafs Hanif) began his fitness journey in 2017 out of a desire to change his own health for the better which he sees as a lifelong journey. He now helps Men of all ages and backgrounds to gain the health status they desire through bespoke Gym Plans, Nutritional Programmes and guidance.

He works to consolidate the knowledge his clients already hold as well as debunk any misconceptions and erroneous beliefs clients have as it relates to exercise and nutrition so they can act upon firm knowledge, gain strength, live longer, happier lives and share their knowledge with family and friends which has an exponential and beautiful effect on families and the community in general.

Our mission is to Cultivate Men with Fitness and Nutritional Knowledge that they can Act Upon to Live Longer, Stronger and Happier Lives.