Criterion Fitness and Nutrition is in the business of helping Men turn wishes into reality. No magic or falsehood involved, sometimes we get it right and other times the road with clients just gets longer. But be in no doubt that we strive to provide our clients with up-to-date knowledge and expert execution in all aspects of their fitness journey.
If you’ve had a look at our social networks such as Instagram you would have noticed that we don’t show pictures of ourselves or our clients which is due to our Religious beliefs. This may be surprising to you since the fitness industry thrives off models, personal trainers, nutrition coaches and dieticians putting themselves front and centre and selling their own looks to bring clients in. We hold to the belief that taking pictures is a disobedience to the example left by our Prophet Muhammad (peace be upon him).
Another shock to your system may be that we only serve Men with our fitness and nutritional services. Again, this is due to our Religious beliefs since, as Muslims, a level of segregation between the sexes is advised to avoid the steps that lead to fornication and what comes with this sin.
You may feel that this is being extreme or old fashioned but in reality this is all to preserve health, faith, family and society in general. What we stand for makes us special, while many Muslim Men working in the fitness industry shrug off the responsibility of preserving the hayaat (modesty) of their clients, we take this task seriously to the point we are developing a client code that will benefit them in achieving their goals and encourage good manners and moral character among ourselves and the gym users we are in proximity to.
The levels we hold ourselves to set the pace for this industry which has some extreme lifestyles & views connected to it as well as some ways you could call self-sabotaging. We are in the business of helping Men live longer, stronger and happier lives. We don’t distinguish between races, age or disabilities, we love women and all they do. However, Criterion Fit is here to aid the leading Men of the future get their health sorted so Society can be lead forward in a manner pleasing to Allah azza wa jal.
If you’d like to work with Criterion Fitness, offering gym plan and nutritional consultations. Or, maybe you’d like to be added to our Personal Training waiting list, whatever the case may be you can send us a message by clicking [Here].
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