“Fitness, a good diet, health and vitality are hugely important to my life. I’m passionate about how eating well and exercise can increase and support the extension of life and the ability move to ones’ fullest potential.”

Hanif started his fitness journey in 2017 out of a desire to change the health of men for the better. He had his own health battles which were greatly alleviated through a good diet and regular exercise. Today he helps men of different backgrounds to gain the health and vitality they desire through Gym Plans and Nutritional Programmes.

He works to consolidate the knowledge his clients already hold as well as debunk any misconceptions and erroneous beliefs clients have as it relates to exercise and nutrition so they can act upon firm knowledge, gain strength, live longer, happier lives and share their knowledge with family and friends which has an exponential and beautiful effect on families and the community in general.

“To begin with, going to the gym was out of wanting to feel and look better to myself and for my wife, to better manage health through physical activity and so on, but as I gained more knowledge around fitness training and then nutrition, I began to see just how important exercise and nutrition are and how a host of health issues can be avoided.”

Hanif is studying Personal Training and Brazilian Jiu-jitsu and hopes to help as many men involved in contact sports as he can whether it be by designing exercise programmes catering to varying goals or helping design feeding strategies for clients leading up to fighting competitions.

Criterion Fit is about being the one to beat, the level that everyone else needs to step up to. Eat to Win, Built Ready and The Old Medicine are all services we offer to real men that have the heart to push themselves. I see an overweight man as an athlete in-waiting, I’ll help him bring the best of himself out. Likewise, the fight sports men that need nutrition advice, I help them bring their A-game.”


  • Fitness Instructor Level 2
  • Nutritional Adviser Level 3
  • Personal Trainer Level 3 – (Currently Studying)

To get in contact with me, please [Email].

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