What do you have in common with the best of athletes? I’m sure more than you think but right now let’s stick to a desire for food!

We all need food and drink, it’s a basic need that even the best of sportsmen can overindulge in. One difference though is that a pro athlete will have access to some of the best equipment to work it off the gut, have more knowledge of food and supplements and be looked after by the best of advisers to keep them at the top of their game.

Along comes Abu Hafs (Criterion Fitness) with the aim of transforming the lives of as many men as possible, be you an 18-year-old or 58-year-old and suffering from high blood pressure and hip pain or a retiree with additional weight that just won’t shift, we are here to help.

Knowledge of safe weight-loss techniques isn’t common knowledge, some men will go on a self-inflicted hunger strike in an aim to lose weight then pick out the number 5 meal in the takeaway to kill the hunger (yo-yo dieting). This isn’t going to be sustainable and will cause more issues than it cures since staying away from food in this way can slow-down the speed at which your body burns energy known as Resting Metabolic Rate (RMR).

I just wanted to give you a nugget of information that may sound straightforward and simple, you’ll say to yourself “why didn’t I think of that?” The nugget is this:

(1) Energy intake (2) less than (3) Energy Expenditure = Weight loss

To get to the point of weight loss you would ideally be doing exercise and reducing the calories you eat daily to the point your body is in a caloric deficit. Over a given period of time, you will hit the weight you want to be at.

Yes, I guess I made it sound easy, but you can and will do it, especially with coaching. We treat our weight-loss clients like they are training for the competition of their lives and this is reflected in the accountability you’ll feel, our advice and exercise plans that will have you looking your best.

In our programme ‘The Old Medicine’ you will learn about carbs, fat and protein, discover systems you can use to eat with more balance and gain more confidence. You’ll have access to our advice around the clock, have an exercise plan designed to help you hit the ground running and more. So, don’t wait any longer because it’s time to work.

[Email Me]